Quest Art Series
Narrative / Storytelling
Duration
Mar.2021 - Aug.2021
Description
Breaking through the limitations of stage plays and cinema, creating a world of immersive horror film and television gaming.
The 'Quest Art' is UMEPLAY's pioneering product system, utilizing unsolvable puzzle settings, exploring sensory boundaries, providing zero-distance experiences, and breaking the limitations of stage plays and cinema. It is an unprecedented gaming mode in China, creating a world of immersive horror film and television gaming.
The Quest Art product line was officially launched in October 2019. The hit theme 'INSANE' received positive reviews and ranked first on popular review platforms and ticketing websites within just six months of its release. Subsequently, three immersive live-action films (games) titled 'ENOLA,' 'REVIVER,' and 'SINNER' were released, all ranking highly on entertainment charts. Currently, Quest Art has established 13 stores across 9 provinces and has served a total of 17 million users.
Quest Art not only abandons outdated decryption elements but also arrogantly focuses on the pursuit of immersive experiences to the extreme. It separates the 'audience' from their passive role and bestows upon them new identities as interactive participants and performers, allowing players to truly 'enter' the first-person perspective of the movie world.
The actors in Quest Art are selected through strict screening processes from society and academic institutions. Different roles require varying levels of performance, and after professional training, actors can present highly immersive performances to the audience. The training period for actors is generally over three months, during which they receive rigorous instruction from professional instructors in physicality, improvisation, and dialogue, and only after passing the assessment can they formally take on various roles.
The presentation style, observation perspective, and conceptual exploration of Quest Art expand the boundaries of urban trendy play and film expression. It allows global users to experience the cutting-edge interactive entertainment mode, subverts tradition, and redefines urban trendy play by using 'reality' to construct virtual gaming worlds. It integrates immersive interactive modes into the traditional escape room industry, opening up a new era of leisure and entertainment.
